International Marketing of Ireland's West tourism region
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This audio recording made in New York, with key informants from the Irish and US tourism sector, reviews the campaign from Tourism Ireland designed to highlight the many attractions of the Western regions from Kerry to Donegal, including ease of direct access from many gateway cities, the good value fares and inclusive packages available, as well as showcasing a range of compelling offers from local industry. Advertising, direct marketing, eMarketing, lifestyle and media promotions, publicity and co-operative activity with carriers, tour operators and industry partners all form part of the campaign.
Gibson, Alex, "International Marketing of Ireland's West tourism region" (2008). Other resources. Paper 1.