Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2010), January issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

In the past some publicans have dabbled with the idea of the mystery drinker, but given the tough economic environment the industry face, the onus is now on publicans to understand their pub product and where it exceeds and fails. Mystery shopping can provide the answer.


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