ARROW@DIT

Title

Strong Merchandising Can Drive Sales

Authors

James Peter Murphy, Dublin Institute of TechnologyFollow

Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2009), August issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Good merchandising ensures that your bar’s food and beverage products have impact. Most licensed premises have adopted new techniques and developed specific strategies to drive sales in their bars.

Recommended Citation

Murphy, J (2009). Strong Merchandising Can Drive Sales, August Issue, Licensing World, Jemma Publications Ltd: Dublin.