Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2009). March Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Success or failure can depend on your customer knowledge and this lesson hasn’t been lost on pubs, hotels and restaurants. These businesses now seek competitive advantage by storing customer data and using it to improve their experience through more targeted services.

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