Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2008), May Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Bar owners regularly offer cocktails as a component of their overall services, unfortunately some establishments have a poor strategy, lack a proper vision and cost these cocktails incorrectly which leads to their eventual withdrawal from the drinks offering.

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