Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Liensing World (2007), November Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

The perception of cocktails among both the bar trade and consumers has been radically altered in recent years thanks to a changing consumer base, transforming drinking patterns and the trend to trade up, yet have we truly embraced the signature cocktail.

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