ARROW@DIT

Title

Understanding Consumer Behaviour

Authors

James Peter Murphy, Dublin Institute of TechnologyFollow

Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2005), April issue, Jemma Publishers Ltd, Dublin.

Reproduced with the kind permission of the publishers

Jemma Publishers, Dublin. Access publishers website http://www.licensingworld.ie/

Abstract

The focus for bars owners must be more specific in addressing the most basic characteristics of their customers behaviour when deciding which products and services they require.

Recommended Citation

Murphy, J (2005). Understanding Consumer Behaviour, April Issue, Licensing World, Jemma Publishers Ltd: Dublin.