Understanding Consumer Behaviour

Authors

James Peter Murphy, Technological University DublinFollow

Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Food and beverages

Publication Details

Licensing World (2005), April issue, Jemma Publishers Ltd, Dublin.

Reproduced with the kind permission of the publishers

Jemma Publishers, Dublin. Access publishers website http://www.licensingworld.ie/

Abstract

The focus for bar owners must be more specific in addressing the most basic characteristics of their customers behaviour when deciding which products and services they require.

DOI

https://doi.org/10.21427/d7j46t

Recommended Citation

Murphy, J (2005). Understanding Consumer Behaviour, April Issue, Licensing World, Jemma Publishers Ltd: Dublin, DOI: 10.21427/d7j46t