Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Disciplines
Food and beverages
Abstract
To mirror the success of wine in recent years draught and bottled beers have been strategically aligned with the meal experience. Bar owners can also host tasting and themed evenings, increase the variety of flavoured beers and ciders and incorporate a wider selection of appropriate beer glassware to stimulate consumer interest and drive beer sales in bars.
Recommended Citation
Murphy, J (2011). Driving Beer Sales Through Focused Thinking, September Issue, Licensed World, Jemma Publishers Ltd: Dublin.
COinS
Publication Details
Licensing World (2011), February Issue, Jemma Publishers Ltd, Dublin.
Reproduced with the kind permission of the publishers
Jemma Publishers, Dublin. Access publishers website http://www.licensingworld.ie/