Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Disciplines
Food and beverages
Abstract
Most Irish licensed premises have learned to apply successful merchandising techniques within their bars in recent years. Increases in overall food and beverage sales have been brought about by encouraging personnel projection, rigorous adoption of merchandising techniques developed by management, complemented by food and beverage companies who have developed specific strategies for dealing with customers and prospective customers.
Recommended Citation
Murphy, J (2009). Strong Merchandising Can Drive Sales, July Issue, Licensing World, Jemma Publishers Ltd: Dublin.
COinS
Publication Details
Licensing World (2009), July Issue
Reproduced with the kind permission of the publishers
Jemma Publishers, Dublin. Access publishers website http://www.licensingworld.ie/