Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The Irish Marketing Review deals with issues, developments, research and practise in marketing.
Recommended Citation
"Irish Marketing Review,vol. 16, no. 1 & 2, 2003" (2003). Issues. Paper 4.
http://arrow.dit.ie/jouimriss/4

Publication Details
ISSN 0709-7362