ARROW@DIT

Title

Irish Marketing Review, vol. 17, no. 1 & 2, 2004

Authors

Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

ISSN 0709-7362

Abstract

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Recommended Citation

"Irish Marketing Review, vol. 17, no. 1 & 2, 2004" (2004). Issues. Paper 29.
http://arrow.dit.ie/jouimriss/29