ARROW@DIT

Title

Irish Marketing Review, vol. 15, no. 1, 2002

Authors

Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

ISSN 0709-7362

Abstract

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Recommended Citation

"Irish Marketing Review, vol. 15, no. 1, 2002" (2002). Issues. Paper 28.
http://arrow.dit.ie/jouimriss/28