Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The Irish Marketing Review deals with issues, developments, research and practice in Marketing. This is a special joint issue in association with the Korean Academy of Marketing Science on " Researching the Cybermarket".
Recommended Citation
O'Driscoll, Aidan, "Irish Marketing Review, vol. 15, no. 2, 2002" (2002). Issues. Paper 26.
http://arrow.dit.ie/jouimriss/26
Publication Details
ISSN 0709-7362