Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The Irish Marketing Review deals with issues, developments, research and practise in marketing.
Recommended Citation
Aidan O'Driscoll, "Irish Marketing Review, vol.13, no. 2, 2000" (2000). Issues. Paper 23.
http://arrow.dit.ie/jouimriss/23
Publication Details
ISSN 0709-7362