Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The Irish Marketing Review deals with issues, developments, research and practice into marketing.
Recommended Citation
"Irish Marketing Review, vol. 5, no.3, 1990/91" (1990). Issues. Paper 10.
http://arrow.dit.ie/jouimriss/10

Publication Details
ISSN 0709-7362