Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The Irish Marketing Review is a journal that deals with issues, development, research and practices in Marketing.
Recommended Citation
"Irish Marketing Review, vol. 7, 1994" (1994). Issues. Paper 1.
http://arrow.dit.ie/jouimriss/1

Publication Details
ISSN 0709-7362