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Abstract

The image of a destination comprises perceptions acquired by individuals, oriented to the specifications of a destination. Touristic destinations are, in order to be able to attract more tourists in the competition environment, in charge of developing marketing efforts, making the best of positioning their products and services together with their economic, cultural and social dimensions in the intelligence of tourists. In this direction, the aim of this study is to determine the destination image perceived by tourists who travel with the purpose of religious tourism when they visit to Konya Museum (Mawlana Jalaladdin Rumi). The data for the study were obtained by surveying visitors to Konya Mawlana Museum. In the study, the relationships between the demographic data of the visitors and the destination images that they perceived were studied. The findings suggest that most respondents now use social media to seek information about the Museum. Via these channels they are assured of high levels of satisfaction based on their expectations. In addition, respondents receive and expect a spiritual dimension to their satisfaction.

DOI

10.21427/D7B883

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