The broadcasting environment in Ireland is the most competitive in Europe. RTE's revenue is strictly limited. The licence fee has not increased since 1986. Advertising revenue is controlled by law. The preservation of a comprehensive and effective radio and television service can only be sustained by the most efficient and cost effective approach to the production of programmes of quality.
"New Technologies and Changing Work Practices in the Media Industry: The Case of lreland,"
Irish Communication Review:
1, Article 4.
Available at: http://arrow.dit.ie/icr/vol6/iss1/4