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Authors

Niamh Hourigan

Abstract

Issues of audience identification have always been crucial for radio and television stations broadcasting tn lesser used languages. The imminent arrival of Teilifis na Gaeilge and increased interest in the radio station itself have re-opened the debate concerning Raidio na Gaeltachta and its target audience. This paper argues that approaches to audience identification for Raidio na Gaeltachta have been characterized by a lack of clarity and a failure to recognize the diversity within the Irish-speaking community. The expansive and ill-defined nature of their target audience has not been addressed in a structured manner. Consequently the station's position Is becoming increasingly incongruous with the developing radio environment.

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