Analyses of the way people view programmes have been examined extensively in the USA and in the UK. For example, work by Barwise et al (1988). Collins et al (1982) and Ehrenberg (1990) is generally well known In the broadcasting area. Much of their work has to do with segmentation of the TV audience, audience flow, repeat viewing and audience duplication. This paper examines some of these concepts using Irish data from the AGB TAM panel.
"Patterns of Irish Viewing,"
Irish Communication Review:
1, Article 8.
Available at: http://arrow.dit.ie/icr/vol3/iss1/8