Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Business and Management.

Publication Details

Int. J. Adv. Res. 4(10), pp. 1995-2026

Abstract

Despite the potentially positive image and reputation implications of businesses implementing strategies in Corporate Social Responsibility (CSR), there appears to be a dearth of companies willing to play a leading role in moving CSR activities to upper levels within the consciousness of the organisation. The vast majority of businesses are merely complying with national regulations in their business sustainability efforts. This study investigates the reasons why there are road-blocks in the pursuit of higher levels of sustainable business development. A 17-question on-line survey was administered to a number of global participant businesses in a range of industries. The resulting qualitative and quantitative data from 86 respondents was analysed using the NVivo and SPSS data analysis software packages. The study found that the two main impediments to businesses advancing up the CSR levels were (i) the reporting mechanism is time-consuming and difficult (ii) the CSR components are not being taught as part of the academic programmes in business schools. Governmental policy is required to assist and guide businesses advance CSR activities up the management levels. The study should help to guide business schools in designing academic business programmes to include CSR learning outcomes to their programmes.

DOI

10.21474/IJAR01/2015

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