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After a series of attacks on Brazilian ships in the beginning of the1940s, a bilateral agreement was established between Brazil and the United States whereby Brazil received North-American military bases in several parts of its territory, This led to a large presence of Americans in Recife. Amidst fights and parties, linguistic misunderstandings and illicit loves, Recifenses and Yanks shared a still provincial city and were unprepared for the changes that surged in at an ever increasing pace. Some of these transformations occurred at the tables of bars and cafeterias, around a bottle of soft drink brought by the American soldiers, the name of which was Coca-Cola.

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Parallel Session, 2, Day 1, 31 May, 2016

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May 31st, 2:15 PM May 31st, 3:45 PM

The Only Thing Like Coca-Cola is Coca-Cola Itself: Agency of Matter and Food Culture in the City of Recife in the 1940s

After a series of attacks on Brazilian ships in the beginning of the1940s, a bilateral agreement was established between Brazil and the United States whereby Brazil received North-American military bases in several parts of its territory, This led to a large presence of Americans in Recife. Amidst fights and parties, linguistic misunderstandings and illicit loves, Recifenses and Yanks shared a still provincial city and were unprepared for the changes that surged in at an ever increasing pace. Some of these transformations occurred at the tables of bars and cafeterias, around a bottle of soft drink brought by the American soldiers, the name of which was Coca-Cola.