Document Type
Conference Paper
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
Factor analysis has long been used in service quality research to understand the dimensions of the construct. This research reinvestigates this construct using two different methodologies (classical test theory and item response theory) in order to assess the homogeneity of the dimensions across the methodologies in a retail branch banking sample taken from a larger network in the UK. The findings show that the two methodologies give different results. Furthermore the choice of correlation matrix to input into Confirmatory Factor Analysis may be more important than is currently thought in the literature as they give different results in this sample.
Recommended Citation
Coughlan, J., Shale, E., Dyson, R.: The Effect of Different Inputs to Factor Analysis: An Example using Service Quality in UK Branch Banking, American Marketing Association, San Diego, February, 2007.
Publication Details
American Marketing Association Winter Conference, 2007.