Rockers for Walkers

Authors

Gerry Mortimer, Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Case Studies in Marketing (edited by A. Cunningham, J. Ward, C. Kilbride) Dublin, Oaktree Press, 1995.

Abstract

In 1995, James Boylan and Sons Ltd. was celebrating its fiftieth year of trading, though its origins dated back further. It was still mostly owned by the Boylan family who had controlled it since its inception. The company was based in the tiny and now largely deserted village of Mullan close to Emyvale in Co. Monaghan in the Republic of Ireland.

DOI

10.21427/D71507

Recommended Citation

Mortimer, G.: Rockers for Walkers. Case Studies in Marketing (edited by A. Cunningham, J. Ward, C. Kilbride) Dublin, Oaktree Press, 1995.