Title

ActionAid

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Managing Marketing by John A. Murray and Aidan O'Driscoll, Dublin, Gill and Macmillan, 1993, pp.396-413.

Abstract

The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.

Included in

Marketing Commons

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