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This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Managing Marketing: concepts and Irish cases by John A. Murray and Aidan O’Driscoll. 2nd ed. Dublin, Gill and Macmillan, 1999, pp.56-69. ISBN:0717126722.

Abstract

Blooming Clothing was established in 1985 by O’Byrne and two other partners. The aim was to specialise in a niche of the women’s outerwear market: maternity wear. The company started business with a retail outlet in Dublin and sold maternity wear under the Blooming label, which it outsourced through local suppliers. When this arrangement proved unsatisfactory, Blooming turned to manufacturing its own lines.

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