In the Eye of a Storm: Battling with the Discounters in a Local Market

Authors

Mary Wilcox, Technological University DublinFollow
Edmund O'Callaghan, Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Cases in Marketing Management and Strategy. Vol. 4 edited by Catherine KilBride and Gerry Mortimer Dublin, Marketing Institute, 2004,pp.263-284. ISBN:0952907666

Abstract

Chris Harmon, senior manager with the Moriarty Group of SuperValu symbol stores, sat at his desk contemplating the future. Despite the intensifying challenges of a dynamic grocery market he was well satisfied with the success of the Group’s three supermarkets. The three stores, owned by Luke Moriarty, operate under the aegis of the Musgrave Group of independent SuperValu retailers. These independent retailers had not only survived Tesco’s arrival in Ireland, but the group as a whole had grown market share.

DOI

10.21427/D73216

Recommended Citation

Wilcox, M., O'Callaghan, E.: In the eye of a storm:battling with the discounters in a local market. Cases in Marketing Management and Strategy. Vol. 4 edited by Catherine KilBride and Gerry Mortimer Dublin, Marketing Institute, 2004, pp.263-284.