Title
It's not what you make, it's the way that you say it: Reflections on the Design-marketing Interface
Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
Good design is a cornerstone of marketing. Design is an important variable in every aspect of marketing activities- products, processes, packaging and communications. Yet this topic attracts little attention in the marketing literature and there is, one suspects, very little cross-fertilisation between marketing and design disciplines. This paper puts design on the agenda for both marketing academics and practitioners as well as providing a review of what is embraced within the broad subject of design. Some observations on the history and role of design in an Irish context are offered also.
Recommended Citation
O'Sullivan, P.: It's not what you make, it's the way that you say it: reflections on the design-marketing interface. Irish Marketing Review, Vol. 11, no.1, 1998, pp.69-77.
Publication Details
Published in the Irish Marketing Review, Vol. 11, no.1, 1998, pp.69-77.