The Servicescape and Behavioral Outcomes: Formative versus Reflective Indicators

Authors

Daire Hooper, Technological University DublinFollow

Document Type

Conference Paper

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Business and Management.

Publication Details

19th Academy of Marketing Conference, Coventry, United Kingdom.

DOI

https://doi.org/10.21427/D7RJ6T

Recommended Citation

Hooper, D. and Coughlan, J. (2010), ‘Not all Services are Created Equal: An Investigation into the Role of Emotion in Service Experiences’, presented at the 19th Academy of Marketing Conference, Coventry, United Kingdom.