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Media and socio-cultural communication
Across Europe and beyond, the promotion of media literacy, for children and adults, has acquired an important public urgency. Traditional literacy is seen to be no longer sufficient for participation in today’s society. Citizens need to be media literate, it is claimed, to enable them to cope more effectively with the flood of information in today’s highly mediated societies. As teachers, politicians and policy makers everywhere struggle with this rapid shift in media culture, greater responsibility is placed on citizens for their own welfare in the new media environment. Media literacy is therefore all the more essential in enabling citizens to make sense of the opportunities available to them and to be alerted to the risks involved.
O'Neill, B. and I. Hagen (2009) Media literacy. Kids online: Opportunities and risks for children. Sonia Livingstone and L. Haddon (eds.). Bristol, Policy Press: 229-239.