Document Type

Multimedia

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Education, general, including:, 5.8 MEDIA AND COMMUNICATIONS, 6.4 ART

Publication Details

Design and development of the brand identity for the Enterprise Ireland Student Creativity Day where students competed in multi-disciplinary teams to provide an innovative & solution to an exacting design brief.

Abstract

Peter Dee - Strategic Design & Marketing Consultant, was responsible for the design and development of the brand identity for the Enterprise Ireland Student Creativity Day which was used on business cards, letterhead, appliction forms, information literature, large format posters, t-shirts and website. Competing in multi-disciplinary teams, students provided an innovative & creative solution to an exacting design brief. The design brief reflected the following themes: interface, learning, science, media, communications and fashion. The design jury included representatives of Irish business and IDI members.