Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Arts

Publication Details

Design for Enterprise Ireland Competitive Advantage Conference in Dublin, 2003

Abstract

A stimulating conference bringing together world leading experts on design to address the importance of brand development strategies to achieve competitive advantage. Peter Dee - Strategic Design and Marketing Consultant, specialised in the creation of brand development strategies for Enterprise Ireland’s Design Unit. Peter was responsible for the design and development of the the brand identity for the Enterprise Ireland Design for Competitive Advantage Conference in Dublin.

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