Document Type

Multimedia

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Business and Management., Education, general, including:, 5.8 MEDIA AND COMMUNICATIONS, Arts

Publication Details

A seminar organised by Enterprise Ireland for business organisations to explore a holistic approach to the design / marketing interface. [Poster] 2003.

Abstract

Stimulating Creativity through Design Strategies: A seminar organised by Enterprise Ireland for business organisations to explore a holistic approach to the design / marketing interface.

Peter Dee - Strategic Design and Marketing Consultant, specialises in the creation of brand development strategies for Enterprise Ireland’s Design Unit. Peter was responsible for the design and development of the brand identity for the Enterprise Ireland Stimulating Creativity through Design Strategies Seminar in Dublin.

Design is an excellent expression of innovation. It can provide product differentiation, gain and hold onto competitive market advantage and assist in the building of strong brands through creative packaging and innovative visual communications. Enterprise Ireland’s Design Unit continues to assist businesses to reach design excellence. through the creation of sound brand development strategies.